Zambia’s Tourism Boom Is Just the Beginning: Why the Rabbecca Onassis Foundation Is Building the Future - A Global Nonprofit, headquarters based in Downtown Seattle, WA

Zambia’s tourism scene is booming—and the world is finally paying attention.

In 2024, over 2.1 million international visitors explored this breathtaking African destination—a staggering 70% increase from the previous year. Thanks to government-led innovations like visa waivers for citizens of 167 countries, infrastructure upgrades, and the viral success of global campaigns such as “Destination Zambia” (reaching 1.5 billion views), Zambia has become one of the most exciting places to visit in Africa.

But here’s what the headlines aren’t telling you: The most powerful transformation happening in Zambia isn’t just in tourism—it’s in people.

At the heart of this movement is the Rabbecca Onassis Foundation (ROF)—Zambia’s number one orphanage and leading 501(c)(3) nonprofit based in Seattle, WA. Founded by Judith Kalumba Onassis, ROF is more than a charitable organization. It’s a purpose-driven ecosystem grounded in community, compassion, and sustainable empowerment.

We’re Not Just Supporting Zambia—We’re Co-Building Its Future

Through ROF’s programs in education, healthcare, entrepreneurship training, and sustainable development, we’re equipping Zambian children and families with the tools they need to thrive long after the tourists have gone home. This isn’t short-term aid—it’s legacy-building rooted in dignity and shared progress.

And we’re just getting started.

What’s Next: Expanding Our Impact Across Zambia

We’re actively working with global partners to expand our foundation’s reach, deepen our investment in Zambia’s social and physical infrastructure, and make sure the booming tourism industry supports the communities that need it most. These upcoming developments aim to ensure no child is left behind and every village, town, and city touched by tourism feels its benefits directly.

With Zambia projected to welcome over 2.2 million visitors in 2025, the momentum is undeniable. But the most important numbers are the ones we don’t see in headlines—the lives lifted, the dreams realized, and the generations empowered.

Join the Movement — Build With Us 🇿🇲

At the Rabbecca Onassis Foundation, we’re not just inviting the world to explore Zambia—we’re inviting them to invest in a shared future where every child has the right to rise, and every community has the resources to thrive.

Whether you're an individual donor, a corporate partner, or a traveler seeking to make a difference—this is your invitation to be part of real, lasting change.